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Last updated: 20.02.26
This Privacy Policy explains how Anime Mail (“we”, “us”, “our”) collects, uses, shares, and protects your personal data when you visit our website, sign up to our newsletter, or subscribe to paid editions.
Anime Mail is operated by Apecto.Services (“Apecto.Services”, “Data Controller”), a company registered in England & Wales (Company No. 16978983).
Address: 484–512 Forest Road, London E17 4NZ, United Kingdom
Email: hello@apecto.service
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and (where relevant) the Privacy and Electronic Communications Regulations (PECR).
Service: A digital email newsletter about anime and related entertainment culture.
Business model: Free newsletter with an optional paid subscription for additional editions and content.
No physical store: All services are delivered online.
We may collect the following categories of personal data:
Identity/Contact: name (if provided), email address.
Subscription/Billing: subscription status, plan, renewal and cancellation info, payment confirmation IDs (we do not intentionally store full card details).
Preferences: content preferences you select (e.g., interests, topics, frequency), and email settings.
Usage/Device data: IP address, device type, browser type, pages viewed, referral source.
Email engagement: open and click activity (where tracking is enabled by our email platform and not blocked by your settings).
Content of messages you send to us and any related metadata.
We use your data to:
Provide the newsletter: send free and/or paid editions you’ve requested.
Manage subscriptions: activate, administer, and cancel paid subscriptions; confirm payment status; handle refunds where applicable.
Personalise content: tailor newsletter content based on preferences you provide.
Operate and improve our service: analyse engagement, fix issues, improve deliverability and site performance.
Communicate with you: service messages (e.g., account, billing, delivery, policy changes).
Prevent fraud and abuse: protect our users and our platform.
Comply with legal obligations: accounting, tax, and regulatory compliance.
We rely on the following lawful bases to process personal data:
Consent: for marketing emails where required (especially if you are not already a subscriber) and for optional cookies/tracking where applicable.
Contract: to deliver paid newsletter editions and manage your subscription when you purchase a paid plan.
Legitimate Interests: to run and improve our newsletter and website, understand engagement, prevent fraud, and maintain service security—balanced against your rights.
Legal Obligation: to keep records required for tax/accounting and other legal compliance.
If you sign up to Anime Mail, we will send you the newsletter at the frequency described during signup.
You can unsubscribe from marketing emails at any time using the link in any email.
Paid subscribers may still receive essential service emails (e.g., billing confirmations, important account notices) even if they opt out of marketing.
If you purchase a paid subscription:
Payments are processed by third-party payment processors (e.g., PayPal, Stripe, Viva.com, or other providers we use from time to time).
We receive confirmation of payment and subscription status and may store limited billing metadata (e.g., transaction IDs, plan, timestamps).
We do not intentionally store full payment card details.
Cancel anytime: You can cancel your paid subscription at any time using your account/subscription management link (or by contacting us). Cancellation stops future renewals; access to paid editions will follow the terms shown at checkout (e.g., until the end of the billing period).
We may share your personal data with trusted service providers (“processors”) that help us run Anime Mail, such as:
Email newsletter platforms (sending and list management)
Payment processors (subscription billing)
Website hosting and analytics providers
Customer support tools
We only share what is necessary and require processors to protect your data.
We may also share data:
If required by law or to respond to lawful requests.
To protect rights and safety (fraud prevention, security).
Business changes: if Apecto.Services or Anime Mail is involved in a merger, acquisition, or asset sale, your data may be transferred subject to this Policy.
Some of our service providers may process data outside the UK. When we transfer personal data internationally, we use appropriate safeguards such as:
UK-approved International Data Transfer Agreement (IDTA) or Addendum, and/or
Other lawful transfer mechanisms recognised under UK GDPR.
We keep personal data only as long as necessary for the purposes described:
Newsletter subscribers: until you unsubscribe, then typically for a limited period to maintain suppression lists and prevent re-sending.
Paid subscriptions: as needed to provide the service and for accounting/tax recordkeeping (often up to 6 years in the UK, depending on legal requirements).
Support communications: retained as needed to resolve issues and maintain records.
Exact retention periods may vary depending on legal obligations and operational needs.
You have rights under UK GDPR, including:
Access – request a copy of your personal data
Rectification – correct inaccurate or incomplete data
Erasure – request deletion in certain circumstances
Restriction – limit processing in certain circumstances
Objection – object to processing based on legitimate interests or direct marketing
Portability – receive certain data in a portable format
Withdraw consent – where we rely on consent
To exercise your rights, email hello@apecto.service. We may need to verify your identity.
We may use cookies or similar technologies for:
essential site functions,
security,
analytics and performance (where enabled).
Where required, we will ask for your consent for non-essential cookies.
Our emails may include tracking (e.g., opens/clicks) depending on your email client settings and our email platform configuration. You can opt out by unsubscribing or by using email client features that block tracking pixels/images.
We use appropriate technical and organisational measures to protect personal data against accidental loss, misuse, unauthorised access, alteration, or disclosure. No method of transmission or storage is 100% secure, but we work to maintain safeguards appropriate to the risk.
Anime Mail is not intended for children under 13. If you believe a child has provided personal data to us, please contact hello@apecto.service so we can take appropriate action.
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the updated version on our website and update the “Last updated” date. Where appropriate, we may notify you by email.
If you have concerns, please contact us first at hello@apecto.service. You also have the right to lodge a complaint with the UK regulator:
Information Commissioner’s Office (ICO)